REMOTE Media Buyer
Do you love paid social media advertising like Facebook Ads and want the challenge of growing rapidly while enjoying a full benefits package?
We are looking to add an experienced, data-loving digital media buyer to our growing marketing team. The ideal candidate has experience in media buying and has a strong understanding of how to optimize pages and funnel to improve the performance of their campaigns. This is an exciting opportunity for a smart, highly-motivated marketer who is comfortable in a dynamic, fast paced environment.
This is a full-time position (35-40 hours per week). The salary range for this position is $45,000 – $60,000 annually, with a generous incentive program, a comprehensive benefits package including medical, dental and vision insurance, 401k plan, company-paid short and long-term disability coverage, and paid time off. This position is 100% remote, allowing you to work anywhere. If you’re looking for a forward-thinking, technology-focused work environment with advancement opportunities and leadership and personal development training, this could be the opportunity for you!
Role
The Media Buyer will lead the scaling of media and lead performance through managing Facebook Ads, Google PPC and other paid media channels to maximize results. The Media Buyer will be responsible for the full execution of marketing campaigns across various channels including Facebook, LinkedIn, YouTube, etc. and identify the best strategies to maximize scale and minimize acquisition cost. They will manage campaigns by optimizing bidding, budgets, targeting and ads. The Media Buyer will analyze data and metrics to ensure profitability and implement optimizations.
Responsibilities
- Manage and improve Facebook Ads strategy including developing copy, graphics and video as needed; creating and managing campaigns; and analyzing and optimizing all aspects of campaigns (including bid management, budgeting, search query analysis, etc.)
- Lead expansion of paid ads on various platforms including Facebook, LinkedIn, YouTube, Google PPC and Display and lead initiatives and experiments with new platforms and channels
- Assist in the development and implementation of Funnel Strategy, Lead Magnet Strategy, Webinar Strategy and Live Event Promo Strategy
- Establish A/B Testing Program for Ad Copy and Landing Pages
- Report on performance metrics of deployed campaigns to drive learning and optimization
- Analyze media buys and metrics to ensure profitability
- Analyze web metrics, provide campaign effectiveness reports, and implement optimizations
- Conduct research into best practices and stay up-to-date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy on campaigns
- Collaborate with internal stakeholders to set priorities, manage expectations and maximize performance of all display campaigns
Results:
- Develop and implement a comprehensive paid social strategy
- Utilize split testing to improve conversion funnel
- Monitor costs and return on investment (ROI) to ensure effectiveness of paid strategy
- Optimize plans and budgets according to the best media mix
Requirements:
- Minimum 2 years of experience online media buying and planning with budgets exceeding $100k annually (Facebook and other social campaigns)
- Comprehensive understanding of Facebook’s ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
- Experience running successful ad campaigns for online trainings/courses and/or service and e-commerce businesses
- Understanding and knowledge of landing page design and optimization.
- Strong experience with Microsoft Excel and analyzing data
- Experience with Facebook Ads a bonus
- Infusionsoft experience is a bonus
- Excellent communication, organization and negotiation skills
- Detail-oriented
- Ability to work in a fast-paced, open & entrepreneurial environment
- Willingness to learn quickly in a fast-paced environment and an ability to understand and discuss new technical concepts.
- Self-starter that shows strong initiative and passion for digital marketing
Interested in Applying for This Position?
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Who Is The DEO Dentist Entrepreneur Organization?
DEO is a group of dental entrepreneurs and future leaders that really have a similar mindset: they want to be better and make a difference, and grow and have an outreach that is much further than what they can do by themselves. Our mission is to provide group practice owners the community, education and resources necessary to enhance their ability to become a leader, an effective senior executive and build a thriving Dental Group (DSO).
Other (Pretty Stellar) Perks
- Work remotely from your home office
- Opportunity to travel in the US, paid for by the Company
- Comprehensive benefits package
- Access to cutting edge digital marketing strategies and tactics
- Work directly under successful entrepreneurs and learn what makes a successful small business tick
- Learn dozens, if not hundreds of the latest digital tools and tricks the best businesses are using
- Constant, continual learning which will challenge you intellectually at all times
- A fast paced, progressive work situation
- Results oriented daily job. Your job will matter to the company’s bottomline
- Laid back teammates
A Quick Bonus (Everyone Loves A Bonus!). Here Are A Few Things We Love:
- Workhorses
- Positive attitudes, self help
- Get it done attitudes
- People who teach themselves
- People who love to learn and research
- People who are curious and google things
- People who are passionate
- People who go above and beyond
- People who have integrity
- People who are honest
- People who are dedicated
