Running a dental business is complex—and sometimes the pieces that matter most are the ones we avoid. This pre-event workshop brings together experts in accounting, legal, and exit strategy to help you build a stronger, more resilient foundation for your practice. Whether you're unsure if your legal structure is protecting your assets, unclear on your numbers, or haven’t thought seriously about your long-term plan, this session will give you clarity and peace of mind. You’ll leave with a better understanding of how these three areas work together to protect your profits and your future—and what steps you need to take now to be ready for whatever comes next.

Ease into the weekend with light bites, drinks, and good company. Whether it’s your first event or you’re reconnecting with familiar faces, the welcome reception is your chance to start conversations that could shape your next big move. No pressure, no pitches—just meaningful connection with people who understand the unique challenges of leading a dental practice.

Start your morning with a full breakfast and casual connection time. It’s a chance to fuel up, check in with your team, and prepare for a focused day of learning. Whether you're reflecting on strategy or chatting about staffing wins (or challenges), breakfast is an open space to gear up with fellow owners.

The doors open and the mindset shifts. This session sets the tone for the Revenue Intensive by highlighting what’s ahead and why it matters. We'll outline the key sessions, themes, and what to look out for as you think through your practice's biggest opportunities for improvement. Expect real talk, real direction, and real momentum.

What makes a patient say yes to treatment? Often it’s not the cost or the procedure—it’s how the conversation made them feel. In this session, we dig into the patient mindset and uncover how small shifts in language, presentation, and timing can lead to big changes in acceptance rates. This isn’t about sales tricks—it’s about understanding how trust is built, how hesitation forms, and what your team can do differently to help patients move forward with care.

Tone is everything in high-stakes conversations. A confident, calm, and compassionate tone can move a patient from "I'll think about it" to "Let's do it." This session focuses on how your team’s delivery impacts trust, decision-making, and overall experience. You’ll walk away with clear guidance on how to coach your team to use tone and body language to support—not sabotage—their conversations with patients.

Take a midday break to refuel and recharge. Enjoy a delicious lunch while networking with other practice owners, DEO coaches, and industry experts. This is also your chance to debrief morning sessions and set intentions for the afternoon tracks.

Take a midday break to refuel and recharge. Enjoy a delicious lunch while networking with other practice owners, DEO coaches, and industry experts. This is also your chance to debrief morning sessions and set intentions for the afternoon tracks.

Help your team feel confident in closing treatment plans by giving them the tools, training, and permission to succeed. This session connects leadership, language, and systems into a repeatable process.

Reflect on the day, consolidate your takeaways, and prepare for what’s next. This wrap-up session will help you lock in your biggest insights and decide what to implement first.

Unwind with your peers and enjoy a relaxed evening of networking and connection. This is your chance to follow up on earlier conversations, meet new people, and continue building your community.

Another chance to fuel up and connect before diving into your final day of sessions. Use this time to set intentions, compare notes, and prepare for strong takeaways.

Let’s kick off day two with focus and intention. This session will help you reflect on what you’ve learned so far and how to get the most out of the final day.

What happens when your schedule isn’t as full as it should be? This session dives into where most practices get stuck with marketing—and what it takes to build sustainable, predictable patient flow. No hype, just what works.

Learn how to evaluate your associate dentists effectively and fairly. We’ll walk through real frameworks for performance reviews, feedback conversations, and growth planning that keep your team aligned and motivated.

Seth Mattison closes the event with a powerful session on leadership and the future of practice ownership. Learn how to scale without losing your culture, values, or people in the process.

Wrap up your Revenue Intensive with key takeaways, next steps, and reflection time. You’ll leave recharged, refocused, and ready to lead your team forward.