June 8-10 | In-Person 

SAN DIEGO, CALIFORNIA

Manchester Grand Hyatt

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Attend The World's # 1 Premier Multi-Speaker, Multi-Day, Live DSO And Group Dentistry Conference

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Are you a dental leader looking to create more profit, impact, and time for yourself and your business?
Attend the most powerful event in group dentistry to build an unshakeable organization that can THRIVE in ANY ECONOMY!
  • Proven strategies to GROW OR OPTIMIZE THROUGH MORE PROFIT, IMPACT, AND TIME
  • Proven strategies for how to HIRE, ONBOARD, AND RETAIN TOP ASSOCIATES AND STAFF (Biggest Issue In 2022)
  • Proven strategies for how to implement the RIGHT SYSTEMS AND KPIS THAT CREATE PRODUCTIVE, ACCOUNTABLE TEAMS 
  • Proven strategies for how to DUPLICATE YOURSELF AND BREAK FREE FROM THE CHAIR
  • Proven strategies for ASSOCIATE COMPENSATION AND EQUITY STRUCTURES
  • Proven strategies for BUILDING LEADERS & EXECUTIVES TO CREATE A SELF-SUSTAINING, ENTREPRENEURIAL DENTAL COMPANY
  • Proven strategies to PREPARE FOR, NAVIGATE, & LEVERAGE TIMES OF ECONOMIC DIFFICULTY (Biggest Issue In 2023) 
  • Proven strategies to NAVIGATE RISING COSTS, ESPECIALLY IN LABOR, AND DWINDLING MARGINS (Biggest Issue In 2023)
  • Proven strategies to ADOPT THE LATEST DENTAL INDUSTRY TRENDS IN 2023 AND BEYOND
  • And much more... PS: The event is protected by our Money-Back Guarantee AND you can get CE Credits
The sooner you buy, the more $$$ you save and the more gifts / bonuses you get leading up to the event!!


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DEO Growth Summit 2023 Keynote Speakers



Keynote Presentation: How To Go Viral: The Exact Formula for Driving Exponential Traffic to Your Business and Lowering Patient Acquisition Cost

Keynote Speaker: Dr. Ben Winters, D.D.S., M.S. - AKA "The Bentist"
Dr. Winters was one of the first professionals that entered the TikTok social media space in January 2019, 2 months after it launched. He has amassed over 20 million collective followers on various social media platforms such as TikTok, Instagram, and Youtube, with over 1 BILLION views per year.


His impact permeates across the world from current/new patients to healthcare/dental entrepreneurs and more. Dr. Winter’s journey has paved the path and created the blueprint for how to leverage social media to drive business and create a positive impact in the world.


Dr. Winters is a unique talent because of his transitional ability to move from educational to fun content, and beyond, making him one of the most influential talents in both dental and social media! His marketing genius has also catapulted the success of his many business ventures including Something Nice, an oral care subscription service; Bizzy, a marketing company, and his dental company Wincrest Orthodontics in Plano, TX.

What You’ll Walk Away With:
It’s no secret that our economy is a bit rocky at the moment. In dental specifically, costs are rising, especially in labor, and margins are dwindling. Dental companies can’t spend more than is necessary to acquire customers. That’s where Dr. Winters comes in: he will give you the exact formula for going viral and leveraging social media to drive more patients and business. More organic FREE traffic = lower patient acquisition costs.

More specifically, in his presentation Dr. Winters will give you:

  • The value and impact of social influence in building your dental company.
  • What it takes to create viral content, and how to use content to build/grow your brand.
  • Finding the formula for developing viral content for every type of person / dental business. It's not one size fits all.
  • And more!

Keynote Presentation: How To Turn Challenge & Change Into Competitive Advantage & Growth Opportunities for Your Dental Company

Keynote Speaker: Peter Sheahan, Founder & Group CEO of Karrikins Group/ Inspirational Public Speaker
After decades of standing in the fire with leaders of high-performing organizations, Peter has come to believe that an organization will only go commercially where its leaders first go personally. His clients include Apple; Chick-fil-A; DeBeers; AT&T; Goldman Sachs; Microsoft; Hyundai; IBM, Pfizer; Wells Fargo; Cardinal Health; and more. Peter has built 3 global companies, delivered more than 3,000 presentations in 40+ countries, and is the author of 7 international books.


What You’ll Walk Away With
Dental companies are navigating a challenging post-COVID landscape with rising inflation, a possible recession, supply chain constraints, labor shortages, etc. But, resilient leaders, agile organizations, and high-performing teams will persevere no matter the uncertainty!

Peter will inspire you to lead your dental company’s growth forward despite the challenging climate sharing:

  • How to accelerate change without burning your staff and associates out.
  • How to avoid paralysis and manage ambiguity as you grow your locations, revenue, or both!
  • How to turn burning platforms into a burning ambition to inspire your team to achieve your growth goals.
  • And more!

SPEAKERS

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More Speakers Coming Soon.


SESSIONS

Mainstage Presentation: Future of Group Dentistry: Harnessing Trends & Opportunities To Thrive in 2023 & Beyond
Speaker: Emmet Scott

The Problem: Were you prepared for COVID? Were you prepared for Millenial and Gen Z workforce dynamics? Were you prepared for the biggest issues hitting our industry today like unprecedented costs and shrinking margins? Most weren't, and they're suffering today as a result. How can you properly fortify and prepare for big shocks and big opportunities that exist in the future? That's the problem, you can't, at least not for the most part. Nobody can predict all of the crazy things that happen in the world and in dentistry, and as a result a lot of dental leaders are slow to respond to future threats and opportunities.

The Solution:
 You can't predict everyting, but you can predict some of it. For example, while COVID was largely an unforseen event, the aftermath on inflation, rising costs/rates, and its impact on the labor market was not a complete suprise. Why? Because of data and trend analysis. As the Co-Founder of a large 50+ Location Dental Organization, Emmet Scott has access to vast amounts of macro data and as a result, he can see trends form before most. In his session, Emmet will be sharing these trends and findings with you so can harness the future instead of fall victim to it!

What You'll Walk Away With

Strategies to prepare for group dentistry trends now and on the horizon, so you can pivot and plan for success. You’ll learn:
  • Which current trends are predicted to continue
  • Future consumer and industry trends to prepare for - the economic, technology, and demographic trends you may not have thought of
  • Approaches for how to stay up to date, plan/pivot accordingly, and position your dental company for success
  • And more!

Mainstage Presentation: KPIs for 10 Dental Practice Positions To Drive Accountability, Productivity, Performance, & Team Empowerment
Speaker: Josey Sewell

Problem: Are you setting organizational goals and not hitting them? Is your team just going through the motions every day when they show up for work? If you answered yes, your KPI's might not be flowing proprely into your company goals and/or your KPI's might not be instilling accountability and empowerment in your team.

Solution:
You can’t manage what you don't measure. Tracking the right KPIs can bring you a multi-layered victory as they can create accounability and purpose in your team, and they help you course correct in real time to make sure you're staying on pace to hit organizational goals. Proper use of KPI's are the key to helping your dental company boost productivity, deliver better patient care, and increase profitably! in this session, Josey will not only show what KPIs you should be tracking, she'll show you how to fully harness them too.

What You'll Walk Away With 

A list of KPIs to evaluate for each dental company position and scorecard templates to customize. You’ll:
  • Get the exact SOP's to build and manage your KPI Scoreboards
  • Learn how to create a company scoreboard and pick metrics
  • Get expert’s recommendation of metrics for associates, dental hygienists, office managers and more
  • Gain strategies for using scoreboards weekly with the team

Mainstage Presentation: 6 Proven Systems To Destroy Quiet Quitting: How To Take Your Team from Checked-Out, Unmotivated Flight Risks to Productive & Happy Self-Managing BOSSES
Speaker: Jackie Brown

Problem: Recent studies show that over 50% of employees are “quiet quitting” and a record high 35%+ will leave their jobs in 2023. It’s harder than ever to retain and motivate employees. Feel familiar?

Solution: Get your team aligned with your core values and bought into your vision. HINT: Treat them like HUMANS, not just KPI-driving factory robots. This process begins before the first interview! The DEO has created proven systems that drastically improve employee retention and happiness by the tune of 5x-10x, and Jackie Brown is sharing that system with you in this session!

What You'll Walk Away With
  • Systems and tools to hire, onboard, train, and ensure maximum retention
  • Systems to create accountability and motivation within your team
  • Systems to reward your team and cultivate a culture of self-managing superstars

Mainstage Presentation: 10 Things You Must Do NOW To Recession-Proof Your Dental Business & Seize Opportunities
Speaker: Ken Kaufman

Problem: Now more than ever you want a business that stands the test of time againist inflation, recession, and the many ups and downs of the economy. How do you ensure your dental company can withstand AND thrive in the midst of rising costs, decreasing margins, a brutal labor market, and conservative patients?

Solution: You need to put tried and true financial tenets in place that have worked for dental organizations over the last 3+ recessions. This session offers 10 strategies that will help you strengthen and shelter your dental company from recession, inflation, and other external economic forces, and help you improve your profit margins by 20%+ without any additional growth.

What You'll Walk Away With:
  • A recession and inflation economy reference guide with which to approach your dental company’s growth and success plans
  • How to turn expenses, valuations, cost of capital, interest rates, accounting methods, and more to your favor, strengthening your dental company’s financial position
  • How to leverage financial uncertainty to discover an abundance of opportunities to thrive and grow your business

Mainstage Presentation: 3 Associate Frameworks GUARANTEED To Fix Your Associate Hiring, Onboarding, & Retention Issues (AND Create a THRIVING Associate Culture)
Speaker: Dr. Eric Roman

Problem: Have you ever had an associate leave abruptly, crippling your business? Have you found them hard to replace… and attract new associate candidates? You’re not alone (especially in today's labor market). Having bad-fit associates and losing good-fit ones can halt production and growth in its tracks!

Solution: To build a thriving associate culture, you have to be intentional about 'the right fit' throughout the ENTIRE employment cycle - from with the job ad to when they exit, hopefully via retirement. This session will walk you through our propietary Associate Success framework taught in the DEO MAP Operating System that promises to 5x-10x your Associate retention and hiring success.

What You'll Walk Away With:
  • Frameworks to attract, onboard, and manage associates the RIGHT way
  • Fresh approaches on how to turn associates from your biggest headache and liability to your biggest boon and asset
  • Systems to properly manage and lead associates, keeping them productive, efficient and happy

Mainstage Presentation: The 10-Element Dental Operating System That Will 10x Your Profit, Impact, and Time & Turn Your Dental Company from a Fragile Practice to a THRIVING Organization
Speaker: Dr. Eric Roman

Problem: You want to generate more profit for your business, impact your team/community and have more time for yourself to spend how YOU want. You have a vision of what you want for the future, but you’re too busy trying to stay afloat, putting out fires, and stuck in the day-to-day. This stagnation is caused by "Cracks" that are starting to show in your business. When times are great, problems and "cracks" in your company are often hidden thanks to forgiving top-line revenue. When times are challenging (like today), those "cracks" start to grow and show, and if they get too big they can shatter everything.

Solution: "Cracks" are caused by broken systems and inefficiencies in your dental group. These need to be fixed if you want to thrive and/or grow in ANY economic climate, good or bad. The ONLY way to truly fix these "Cracks" is by implementing a true Operating System (OS) which is the set of processes and language that guides everything in your business from strategy to the day-to-day. Adopting a good OS will turn you into an operational machine with TIGHT systems that leave very little room for error. In this session, Dr. Eric Roman is going to teach you how YOU can install our propietary DEO Map Operating System into your Dental Organization wich promises to get you more PROFIT, more TIME, and more IMPACT!

What You'll Walk Away With
  •  DEO MAP’s 10 foundational elements for a self-managing, growing, entrepreneurial dental company
  • How DEO MAP can help you communicate with your team by creating a common language
  • Solutions for how to install and implement DEO MAP

Mainstage Presentation: How To Automate 7 Key Systems in Your Organization To Cut Costs and Increase Margins
Speaker: Dr. Tarek Aly

Problem: The current economic climate, inflation, and rising rates, have put a lot of external pressure on dental companies. Costs are increasing across the board and margins are shrinking. You want to bridge this gap by getting more out of your team, but they’re human just like you, and can only handle so much before burning out.

Solution: One of the best ways to cut costs and increase margins is by automating key systems. It’s a win-win. Automation drastically reduces costs AND increases margins because you can divert (not necessarily terminate) costly labor expenses from those systems to ROI-positive, needle-moving activities. This session will teach you what processes you can automate in your dental organization and how you can automate them.

What You'll Walk Away With
  •  An outline of the 7 key systems you can automate to navigate the unique climate of today
  • How to assess your team members’ strengths and determine which non-automated tasks/roles they are happiest doing
  • Where to best use your team’s resulting freed-up time and determine which high impact / ROI initiatives your team can work on next to increase profit

Case Study: How 3 Thriving Dental Organizations Are Successfully Navigating Today’s Challenging Economic Climate, and How You Can Too
Problem: You strive every day to run a thriving dental company, but reaching your goals and achieving your vision comes with challenges, some of which you may not have anticipated like a global pandemic and supply chain shortage, and now this time of extreme economic uncertainty!

Solution: This session will highlight 3 dental leaders who are running thriving dental companies despite the challenging financial landscape. They’ll share concrete financial solutions that you can easily adapt for your dental company.

What You'll Walk Away With
  • KPIs and systems to help your business both stay afloat and be competitive
  • Ways to creatively cut costs, manage inflation and stay profitable in this economy
  • How to reframe your view on financial challenges - hear raw “real talk” about how you can lead a thriving business today

Mainstage Presentation: How To Prevent Burnout: Managing and Embracing the Stress You’ll Inevitably Face As a Dental Leader
Speakers: Dr. Eric Roman and Dr. Gregory Toback

Problem:
As a dental leader, you are working hard every day to achieve your vision for a thriving dental business but sometimes it’s much harder than you ever imagined it would be! You’re struggling to handle the stress of it all, particularly with today’s unprecedented challenges.

Solution:
Learn from Dr. Roman and Dr. Toback’s experience traveling the unique path of being a dental entrepreneur/owner - they successfully navigated the 2008 recession, and came out thriving. They have walked in your shoes and will offer creative approaches for how to embrace stress and put things in perspective.

What You'll Walk Away With
  • Vulnerable perspectives and real solutions to help you embrace the inherent stress of your leadership role
  • Key habits to incorporate in your day-to-day to manage stress and keep from burning out
  • How to shift your view of the current challenging labor and economic climate from overwhelm to confidence

More 2023 Speaker & Session Announcements Soon


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What Does The DEO Do?

The DEO provides training, education, and community to owners and executives looking to fulfill their vision and grow their dental groups / DSOs (Dentist Support Organizations) in one way or another. “Growth” includes, but is not limited to: more locations, more revenue, more staff, more impact, all of the above, etc.


"We support dentist entrepreneurs and executives who see a future bigger than they can achieve alone by connecting them with the people, education, and resources they need to grow their dental organizations and fulfill their vision." - Jake Puhl, CEO of The DEO

Jacob Puhl - CEO
CEO of DEO Jacob Puhl


Manchester Grand Hyatt San Diego

1 Market Place, San Diego, California

World Class Venue

At Summit, not only will you make connections and learn strategies to take your dental organization to the next level, you’ll also enjoy one of the best hotels San Diego has to offer!


Plan your trip as a vacation for yourself, with your family, or as an opportunity for your team to enjoy Southern California’s vibrant culture and natural beauty. Experience spacious rooms, stunning views, and upscale amenities steps from the city’s top attractions.


Here’s just some of what the Grand Hyatt has to offer:

  • Palatial guest rooms and suites featuring soothing décor,  modern amenities, and Pacific Ocean views to help you relax and recharge
  • Two rooftop swimming pools with panoramic views of San Diego Bay, private poolside cabanas and whirlpools
  • 24-hour StayFit™ Fitness Center with over 30 pieces of Precor® cardio equipment, free weights and exercise machines
  • 7 dining options from casual to fine dining
  • Nearby exciting attractions: sunny beaches, championship golf courses plus popular destinations, like the San Diego Zoo, Balboa Park, Seaport Village and Gaslamp Quarter
  • And much more!

Don’t miss staying at this beautiful hotel! Get your ticket early and save with the limited room block!

Don’t wait! Look at what past Summit attendees have to say about their experiences.

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