2025 Webinar Series
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2025 Webinar Series
How to Design a Marketing Plan That Meets Your Dental Practice’s Needs in 2025
Thur, July 31st
4 PM PST / 7 PM EST
Max Baybak
Co-Founder & Chief Growth Officer
Erica Crawford
President
We're Going Live In...
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What You'll Learn:
Are you done with one-size-fits-all marketing strategies and unclear results? In this webinar, we’ll walk you through how to put together a thoughtful and comprehensive marketing plan that puts you in the driver’s seat. Your marketing plan will take into account your short-term and long-term goals as well as the nuanced composition of your practice, your geographical market, easy opportunities you’re missing, and more. We’ll also cover AI-powered marketing strategies and what you need to know to stay ahead of the rapidly evolving trends in dental marketing tech.
Whether you're focused on attracting high-value patients, growing a fee-for-service model, building a scalable marketing system for your DSO, or just standing out in a competitive market, you’ll leave with a clear, customized roadmap designed to help you achieve YOUR goal.
Perfect for practice owners, office managers, and growth-minded dental teams.
Align Marketing Goals:
Learn how to clearly identify your marketing goals and needs on a location-by-location basis so you can align the efforts of all team members and vendors.
Assess Results Easily:
Learn how to easily assess your marketing results and give nuanced feedback instead of just “trusting the marketing team.”
Understand AI Reality:
Learn about how AI is impacting dental patient acquisition and how to separate the hype from the reality.
Build Smarter Plans:
Learn how to assemble a comprehensive marketing plan that actually makes sense for your dental organization in its current stage and size.
Meet Max Baybak
With over 15 years in the fields of public relations and marketing, Max has worked with a diverse clientele ranging from tech startups to large institutions, such as UCLA Health and publicly-traded, Fortune 500 companies including the likes of AT&T. Having co-founded Influx Marketing in 2014, he’s spent the last 11 years focused on bringing modern patient acquisition strategies to private medical practices with an emphasis on high-value, cash-pay patient acquisition. Over that time, Influx has become one of the leading healthcare marketing agencies in the country and has appeared on the Inc. 5000 list for the last three years running.
Meet Erica Crawford
Erica Crawford is the President of Influx Marketing, a digital agency that helps cash-pay healthcare practices grow through custom websites, media, and digital marketing. With over 15 years of experience in marketing and PR and the past 6 focused on the medical space, she has helped hundreds of practices grow from solo providers to multi-location or high-end operations. Erica leads strategy and works closely with clients on practice management, operations, and growth.
