The DEO App
World class resources to grow your dental practice
Community. Live trainings. Playbooks. Vendor savings worth over $1,500 per month. The DEO App gives dental entrepreneurs at every stage the tools and connection they need to build faster and smarter — for $700 per month. Practices under $1.2M in annual revenue start with the App. Everyone else gets access as part of their full DEO coaching membership.
Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
But more importantly my net profits has gone from some months being in the red to now consistently being 15 to 20% more. And I have gone from working four days a week painfully to working three and a half days a week with an associate and more time off.
I’ve gone from practicing four to five days a week to not practicing at all for the past year. The biggest win has been the connections; having peers I can text anytime who understand the same challenges. That support helped us grow, realize we’re not alone, and build the confidence to keep expanding.
We are now at seven locations and $16 million. Every single one of these events I pull so many great things away from — I cannot put a tangible number on how much of that growth is attributed to DEO but certainly a chunk of it very much is.
Imagine...
A community that actually gets what you are building
A community that actually gets what you are building
A playbook for every problem you face
A playbook for every problem you face
Vendor savings that pay for the membership
Vendor savings that pay for the membership
Welcome to The DEO App
Everything you need to build a stronger dental organization
Most dental entrepreneurs spend years figuring things out alone — reinventing systems that already exist, making expensive mistakes that are entirely avoidable, and building in isolation when the answers they need are sitting inside a community of people who have already solved the same problems. The DEO App changes that by giving every dental entrepreneur access to the community, content, and resources that used to require a full DEO coaching membership — or a decade of hard earned experience — to get to.
The exact frameworks The DEO has refined across 2,000+ dental organizations
The exact frameworks The DEO has refined across 2,000+ dental organizations
A peer community of dental entrepreneurs
A peer community of dental entrepreneurs
Live monthly coaching sessions
Live monthly coaching sessions
What's included
Inside The DEO App
The DEO community and peer network
The DEO community and peer network
The DEO App gives every member full access to The DEO community — a curated, moderated network of dental entrepreneurs at every stage of the Growth Ladder. The community includes dedicated spaces for practice owners, operations managers, and executive leaders across The DEO's five segments — so every conversation you have is with someone who understands the specific stage, scale, and complexity of what you are building. Whether you are looking for a referral, a second opinion, a vendor recommendation, or simply the perspective of someone who has solved the exact problem you are facing right now, The DEO community is where you find it.
Live monthly trainings
Live monthly trainings
Every DEO App member gets access to live monthly training sessions led by The DEO Tribe Coaches and subject matter experts — covering the financial, operational, marketing, and leadership topics that matter most at every stage of dental entrepreneurship. The trainings are interactive, practical, and built around the real challenges DEO members are navigating right now — not generic business content repackaged for a dental audience. Every session is recorded and added to The DEO App content library so members can access any training they miss on demand.
Playbooks, SOPs, and templates
Playbooks, SOPs, and templates
The DEO App's content library gives every member on demand access to DEO's complete collection of proprietary playbooks, SOPs, templates, and frameworks — built and refined across thousands of dental organizations at every stage of the Growth Ladder. Whether you need a scheduling optimization framework, a financial reporting template, a treatment coordinator training guide, or a multi location org chart design — The DEO App has a proven resource for it. Every playbook in the library is built to be immediately executable — not theoretical, not generic, and not something you need a consultant to interpret.
Vendor directory and Cost Savings Club
Vendor directory and Cost Savings Club
The DEO App includes access to a curated vendor directory of DEO's recommended dental suppliers and partners — vetted for quality, reliability, and value across the most important operational categories in a dental organization. Every App member also gets full access to the Cost Savings Club — The DEO's negotiated vendor pricing program that delivers over $1,500 per month in savings across supplies, technology, and services your organization is already buying. For most members the Cost Savings Club alone covers the cost of the App membership three times over — making the decision to join effectively cost neutral from day one.
Masterminds and peer problem solving
Masterminds and peer problem solving
The DEO App members get access to peer mastermind groups organized by Growth Ladder stage and topic — bringing together dental entrepreneurs who are navigating the same challenges for focused, structured problem solving conversations. Masterminds are one of the most consistently high value experiences The DEO members report — because the insight that comes from a room of people who are living the same challenges you are is different in kind from anything a coach, consultant, or course can provide.
Available to any stage of the Growth Ladder
Available to any stage of the Growth Ladder
The DEO App is not just for practices at one stage — it is available to dental entrepreneurs across every tier of the Growth Ladder. Whether you are just getting started or already scaling a multi location organization, the community, trainings, playbooks, and resources inside the App are relevant, immediately applicable, and designed to meet you exactly where you are right now.
Proven frameworks.
Extraordinary outcomes.
The Profitability Stages™
The DEO's trademarked five stage growth model tells you exactly where you are, what is holding you back, and what you need to do to get to the next level.
The Profitability Cycle™
Every DEO coaching engagement is built around one proven framework that turns financial chaos into intentional, compounding profit at every stage of your growth.
The DEO 5X Return
Every member can expect to earn back at least 5x their coaching investment through real, measurable improvements in profit and growth.
Find out which growth stage you're in
Before you can scale, you need to know exactly where you stand. Take two minutes and find out.
Getting started is simple
Join or log in
New to The DEO? Select your membership, complete your profile, and your access is live immediately: community, playbooks, vendor directory, and Cost Savings Club included from day one. Already a member? Click the Member Login button in the top navigation to access your account on Mighty Networks. Forgot your login? Use the password reset option or reach out to The DEO team directly and we will get you sorted quickly.
Activate your Cost Savings Club
Your first move after joining is activating your Cost Savings Club. It allows you to unlock negotiated vendor pricing worth over $1,500 per month in savings. For most members this single step covers the cost of the App membership three times over before a single training has been attended or a single playbook opened. Already a member and not yet activated? Reach out and we will walk you through it.
Plug into the community and start building
Introduce yourself to The DEO community, register for the next live monthly training, and explore the playbook library for frameworks relevant to where your organization is right now. The community is where the real value of the App compounds. Every conversation, every peer connection, and every shared experience adds to the foundation you are building.
Know your next step on the Growth Ladder
The most important question is always the same: where are you on the Growth Ladder and what does the next stage require? If your practice is approaching or has crossed $1.2M a Growth Accelerator Call is the natural next step. A DEO coach will confirm your stage, identify your primary constraint, and walk you through exactly what full coaching adds to the foundation you have already built.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Frequently asked questions
The DEO App is built around community, content, and vendor savings, giving dental entrepreneurs at every stage access to DEO's frameworks, peer network, and resource library without the full coaching commitment. Full DEO coaching, available at the High Producer stage and above ($1.2M+), adds dedicated twice monthly 1:1 coaching sessions, group coaching calls, and more. Many of The DEO's most successful coaching members started in the App and transitioned to full coaching as their practice grew, which means the two are designed to work together as a natural progression rather than competing alternatives.
Yes, and many DEO members do exactly that. When your practice reaches the High Producer stage at $1.2M in annual revenue the full DEO coaching program becomes available. The transition from App to full coaching is designed to feel natural rather than abrupt, because you are already inside The DEO community, already familiar with the frameworks, and already building on the foundation the App has helped you create. When you are ready to explore the transition schedule a Growth Accelerator Call and a DEO coach will assess your current stage and outline exactly what full coaching would look like for your organization.
The DEO App community includes dental practice owners and entrepreneurs at every stage of the Growth Ladder, from Builders under $1.2M who are building their foundation to team members and operations leaders from larger DEO member organizations at the Entrepreneur Growth and Executive Circle stages. The community is curated and moderated to ensure that every conversation is relevant, constructive, and genuinely useful, so the quality of peer interaction inside the App is consistently high regardless of what stage you are at or what challenge you are working through.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."