Executive Circle | $10M–$100M
Skyrocket your growth with executive-level support
Skyrocket your growth with executive-level support
The DEO's Executive Circle coaching program is built for dental group leaders who have outgrown traditional coaching and need executive level guidance, enterprise financial oversight, and a peer network of operators who understand what it actually means to lead at this scale.

Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment

Imagine...
Imagine...
Leading with executive clarity
Leading with executive clarity
EBITDA that compounds every quarter
EBITDA that compounds every quarter
Executive level masterminds for you and your team
Executive level masterminds for you and your team

Welcome to The DEO
Executive level coaching for high-impact leaders
The Executive Circle is The DEO's coaching program for dental group owners operating between $10M and $100M — where the challenges are no longer about systems or clinical dependency but about executive leadership, enterprise financial performance, and building an organization that is ready for whatever comes next.
Step into your role as a true executive
Step into your role as a true executive
Optimize EBITDA across your entire organization
Optimize EBITDA across your entire organization
Find a community of executives on the same path
Find a community of executives on the same path
How we can help
Inside The DEO's coaching program
Inside The DEO's coaching program
What to expect at each step
What to expect at each step
Your Growth Accelerator Call
Every Executive Circle engagement starts with a confidential 30 minute Growth Accelerator Call. A DEO coach reviews your current organizational structure, confirms your Growth Ladder stage, and identifies the primary constraints your organization is navigating at the Executive Circle level, whether that is EBITDA optimization, org design, leadership bench development, or PE readiness.
Enterprise financial baseline
Your DEO coach analyzes your financials, organizational structure, and leadership infrastructure in the first sessions, identifying the gaps in EBITDA performance, team accountability, and strategic direction that are limiting your organization's growth and enterprise value. This baseline becomes the foundation of every coaching conversation that follows and the starting point for tracking your progress through The Profitability Stages™.
Your executive growth plan
With a clear organizational picture in place your DEO coach builds a specific, prioritized executive growth plan tied to your most significant constraints and your current Profitability Stage. The plan gives your leadership team a clear sequence of strategic and operational improvements with defined outcomes and accountability checkpoints — so every coaching session is focused on execution at the executive level. For members who want additional functional leadership support beyond the core coaching membership, The DEO's fractional add-on services — including COO consulting, CFO services, Director of TC, CDO, and CMO — are available to address specific gaps within your organization.
Coaching, services, and executive execution
From here the coaching relationship drives everything. 1:1 sessions with your dedicated Tribe Coach keep executive execution on track, surface new strategic constraints as they emerge, and ensure that every organizational improvement compounds with the next. Your full DEO membership, including exclusive live events for you and your team, The DEO App, virtual mastermind groups with Executive Circle peers, the Cost Savings Club, and forum and chat rooms organized by owner level and position, supports the coaching work between sessions and accelerates your progress toward the Passive Profits stage and beyond.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Frequently asked questions

The DEO's Executive Circle program is built specifically for dental group leaders operating between $10M and $100M in annual revenue. It combines 1:1 executive coaching with a dedicated DEO Tribe Coach, access to a curated Executive Circle peer network, DEO live events, fractional CFO services, bookkeeping, COO consulting, fractional leadership services, Treatment Closing Academy, and full DEO App access. All are organized around The Profitability Cycle™ framework and designed to address the executive leadership, EBITDA optimization, and organizational design challenges that define this stage.
You are at the Executive Circle stage if your organization is generating between $10M and $100M in annual revenue and you recognize yourself in any of these: you have ten or more locations with a real leadership team in place, EBITDA is the number that matters most to you right now, you are thinking about private equity, your problems are people, capital, and org design rather than systems or clinical dependency, or you feel like you have outgrown every coaching relationship you have ever had. If that sounds familiar, the Executive Circle program was built for exactly where you are.
The DEO coaches Executive Circle members through the full PE readiness process. This includes financial cleanup, EBITDA normalization, leadership documentation, and strategic narrative development. Emmet Scott has direct PE experience from building Community Dental Partners to $150M in annual revenue, which means every PE readiness conversation is informed by firsthand knowledge of what PE partners actually evaluate during due diligence. For members who want dedicated financial support through the PE preparation process, DEO's fractional CFO service is available as an add-on to work through the specific financial reporting, EBITDA normalization, and due diligence preparation that PE conversations require.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."














