
You have a dental practice.
The DEO has coaching and community to take it further.
created by a $150M DSO operator.
Proven across 2,000+ practices.
Built for you.
Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
The coaching community that helps you build somethingExtraordinary
The DEO combines hands-on coaching from real DSO operators, a tight-knit community of dental entrepreneurs, and a full suite of operational services. The result? You have everything you need to grow faster, lead better, and build more profitably.












Let’s level up your practice.

Executive Coaching
Twice-monthly 1:1 coaching from a real DSO operator, applied directly to your numbers, your team, and your growth.

Exclusive Events
High-energy member events where dental entrepreneurs share ideas, solve challenges, and grow together.

Proven Playbooks
Our app gives you instant access to a thriving dental community, live monthly trainings, annd proven playbooks.

Fractional Services
Experienced operators embedded in your organization to strengthen leadership, systems, and execution.
Plus so much more.
Growth Ladder
Coaching for all stages of growth
Whether you're building your foundation or running a $100M platform, The DEO has the coaching, community, and operational services to meet you exactly where you are and take you further than you thought possible.
Real practice owners. Real results.
DEO members don't just feel better about their businesses — they build fundamentally different ones. Here's what that looks like in practice.
Proven frameworks.
Extraordinary outcomes.
The Profitability Stages™
The DEO's trademarked five stage growth model tells you exactly where you are, what is holding you back, and what you need to do to get to the next level.
The Profitability Cycle™
Every DEO coaching engagement is built around one proven framework that turns financial chaos into intentional, compounding profit at every stage of your growth.
The DEO 5X Return
Every member can expect to earn back at least 5x their coaching investment through real, measurable improvements in profit and growth.

DEO Founder & Coach
Emmet Scott
Emmet Scott is the co-founder and CEO of The DEO and one of the most respected figures in dental entrepreneurship. He co-founded Community Dental Partners from a single operatory and built it into a $150M organization with 1,300 employees across 70+ locations. He then dedicated the next decade to building The DEO, a platform that gives every dental entrepreneur access to the same frameworks, coaching, and community that built one of the most successful DSOs in the country.
Co-Founder & CEO of a $150M DSO
70+ locations, 1,300 employees
Author of DSO Secrets
#1 Amazon Bestseller in three categories
Host of DEO Growth Secrets Podcast
100+ episodes






Coaching is just the beginning
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Unlock resources in our app
Our app gives you instant access to a thriving peer community, live monthly trainings, proven playbooks, and over $1,500 per month in vendor savings — all for $500 per month

Join exclusive member events
The DEO's three exclusive live events bring 600+ dental leaders together every year for the kind of high energy, peer driven experience that no industry conference can replicate.
Exclusively for The DEO members
Experience unforgettable events

May 8, 2026
Virtual
Top-Line Revenue Bootcamp
At this Boot Camp, you’ll learn how to shift from reacting to running a proven revenue system. You’ll leave with a clear plan for attracting patients, converting calls, mastering your schedule, and multiplying production.

April 30 – May 2, 2026
Dallas, TX
Operations Intensive 2026
Three days of high level operational strategy, peer learning, and hands on training with the industry's most experienced dental operators at the Renaissance Hotel in Dallas, Texas. This event is exclusive to The DEO members.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."




























