DEO Logo

DEO Success Stories: 

More Profit, More Time, More Impact

Every practice owner faces challenges—whether it’s feeling stuck in the chair, struggling to grow, or figuring out how to lead a team. Listen to DEO members share their real stories of how they broke through those barriers. Through DEO’s coaching, community, and profitability frameworks, they’ve hired associates, scaled their businesses, and gained the freedom to step back and focus on what matters most. Watch their journeys and see what’s possible for you!

Dr. Laxmi Reddy Went From $5M to $18M

While Cutting Chair Time in Half

When Dr. Laxmi Reddy joined DEO, her Maryland-based group, Smile Loft Dental, was already doing well, but everything still depended on her. She was working five days a week clinically, managing growth, and feeling the strain of not knowing what she didn’t know.

Once she joined DEO, things started to shift. What began as small ideas from masterminds and conversations with other members turned into real changes inside her business.

With DEO’s help, Dr. Reddy and her partner were able to:
1. Grow from $5M to $18M in just a few years
2. Build a strong leadership bench and clearly define key roles
3. Streamline systems in HR, marketing, and operations
4. Cut clinical time from five days to two and a half
5. Create more work-life balance and time for family

“When we joined DEO, we were at probably about five million, and we’re going to end the year at eighteen million. I was five days clinical, and now two and a half.”

Are You Ready To Grow?

Get on a call with the DEO

We know you’re a forward-thinking dental entrepreneur, but growing your business is tough in today's climate! With DEO by your side though, you’re never alone.

We’ve got solutions for the tough challenges you face RIGHT NOW like financial pressures, finding associates, operations, increasing profitability, getting out of the chair, etc., We’ve got the blueprint and training you need to achieve your vision!

Dr. Maha Almusawi Went From $2M To $4M & Reduced Chair Time In Just 24 Months!

Dr. Maha Almusawi was hustling nonstop, but still stuck. With DEO, she doubled revenue to $4M, built a strong leadership team, and finally understood her financials. Now she works three days a week and no longer carries it all alone. Her words? “I used to look at the numbers...now I know what matters.”


Dr. Sepand Hokmabadi Went From 4 to 12 Locations While Exiting The Chair

Sep Hokmabadi was running four practices, working five days a week, and doing everything himself—HR, marketing, leadership. With DEO, he scaled to 12 locations, exited clinical, and built a business that runs with real infrastructure. His words? “I was making no money and burning out. Now, I take a month off every year.”


Dr. Jahshan Achieved 20% Profit Margins While Reducing Chair Time In 12 Months

After 20 years in dentistry, Dr. Nader Jahshan loved the clinical side, but growth kept stalling. With DEO, he rebuilt his financials, added an associate, and went from months in the red to 15–20% net profit. His words? “Now I have clarity, time, and the freedom to focus on the dentistry I enjoy.”


Dr. Ed Hood Went From $12M to $14M &

Got Out of the Chair In Just 24 Months

After 40+ years in dentistry, Dr. Ed Hood didn’t need more patients, he needed to grow as a CEO. With DEO, he grew from $12M to $14M, exited clinical, added executive support, and improved profitability through smarter operations. His words? “It’s not just about growth...it’s about keeping more of what we make.”


Dr. Ben Wolfe Went Fro $4.8M To $7.5M & Reduced Chair Time In Just 12 Months

Dr. Ben Wolfe had the growth, but needed more strategy and support. With DEO, he scaled a DeNovo to $2M+, grew his flagship from $4.8M to $5.5M while cutting doctor days, and now leads five productive associates. His words? “We cut clinical time...and still grew. I sleep better, stress less, and lead with focus.”


Dr. Woods and Kristy Woolwine Went From $6.5M to $8M In Just 12 Months

When they expanded to a second practice, Woods and Kristy felt overwhelmed. With DEO, they grew from $6.5M to nearly $8M, stabilized operations, and gained financial clarity. More importantly, they reduced stress and reclaimed balance at home. Their reflection? “The biggest improvement isn’t just revenue... it’s quality of life.”


Dr. Kalpesh Patel Went From $2M to $7.5M While Stepping Away From the Chair

When Kalpesh Patel joined DEO, he had two offices and a desire to grow. With DEO’s guidance, he scaled to five locations, grew revenue from $2M to nearly $8M, and stepped fully out of the chair. His words? “Now we’re targeting $8M. I haven’t practiced in a year... and I’ve never felt more focused.”


Dr. Vaibhav Rai Went From 5 to 10 Locations While Cutting Chair Time By Half

When growth got heavy at five locations, Dr. Vaibhav Rai turned to DEO. With coaching and community, he scaled to 10 locations, built a people-first culture, and stepped back to 3 clinical days a week. His insight? “It’s not just about numbers...the heart of the business is the people. That changed everything.”


Parham Chinikar Went From

$2.5M to $8M In Just 24 Months

Parham Chinikar was running one office in Toronto, unsure how to scale within Canada’s unique model. With DEO, he grew from $2.5M to $8M, expanded to 3 locations, and built a 40+ person team. His words? “I stopped trying to figure it out alone—DEO gave me the structure and confidence to grow.”


Dr. Bradley Dykstra Grew To 7 Locations & $15M

After decades of doing it all himself, Dr. Bradley Dykstra finally stopped reinventing the wheel. With DEO, he grew from $12M to $15M, expanded to 7 practices, and fully exited clinical after 42 years. His reflection? “As soon as I joined, I realized—I should’ve done this a long time ago.”


Vince Gongola Went From $3M to $6.5M In Just 2 Years!

Vince Gongola was putting out fires daily—3 offices, no systems, and missing time with family. With DEO, he grew from $3M to $5.5M (with $1M more coming), built aligned systems, and started leading with clarity. His words? “We were at $3M before DEO. Now we’re on pace for $6.5M—and I’m not living in chaos anymore.”


Dr. Gundersen Went From $1.6 Million to $2 Million After Hiring An Associate

Dr. Tyson Gundersen focused on clinical excellence—but ignored the business side. With DEO, he gained financial clarity, organized his chart of accounts, hired an associate, and grew revenue from $1.6M to $2M+ in a year. His shift? From doing it all to leading with a plan and growing with confidence.


Mark Talis Went From 1 Office to 4 While Boosting Profit Margins

Mark Talis was making gut decisions and putting out fires daily. With DEO, he built SOPs, grew from 1 to 4 locations, doubled his original office size, and boosted margins and productivity. His reflection? “I was apprehensive at first, but joining DEO was one of the best decisions we’ve made.”


Dr. Ben Crusan Went From $3M to $3.8M While Cutting Costs

Dr. Ben Crusan’s practice looked successful, but the business side felt heavy. With DEO, he saved $2,500/month on supplies, grew revenue to $3.8M, improved HR systems, and cut supply costs below 5%. His words? “I wish I found this sooner. DEO gave me clarity, confidence, and the right setup for whatever comes next.”


Dr. Woods Went From $1.8M To $3M & Increased Profit Margins By 10%

Dr. Jacob Woods was overwhelmed with unclear financials, two locations, and mounting stress. With DEO, he reorganized his P&L, grew to 3 practices, expanded to 4 associate doctors, and boosted revenue from $1.8M to $3M+ in a year. His reflection? “Stress is down. Confidence is up. And we’re still growing.”


Dr. Gib Snow Went From $5M to $25M

After 54 years in dentistry, Dr. Gib Snow knew success, but DEO showed him how to scale it. He grew from $5M to $25M and expanded to 15 multi-specialty practices across Southern California. His words? “I’ve never seen anything like this. Other organizations don’t compare to what DEO has done for us.”


Dr. Perry Joiner 3X'd Revenue & Got Out Of The Chair

Dr. Perry Joiner tripled revenue in two years—but was burning out fast. With DEO, he built a strong team, brought on an associate, and reclaimed his health and family life. His words? “I’m a better father, a better husband, and way more effective. DEO helped me grow my business and my life.”


Dr. Mark Holifield Increased EBITDA By 20% With DEO

Dr. Mark Holifield ran a rural multi-specialty group—but lacked visibility into performance. With DEO, he gained financial clarity, leveraged tech and AI to streamline ops, and reached 20% EBITDA—even after COVID. His reflection? “Without the tools DEO gave us, we wouldn’t have survived. Now I’m paying it forward by coaching others.”


Seth & Clark Went From $6.5M to $13M & Reduced Chair Time

Partners Seth & Clark were grinding through chaos, dealing with messy P&Ls, and having no strategy. With DEO, they cleaned up finances, cut clinical days from 4+ to 1–2, and doubled revenue from $6.5M to over $13M. Their takeaway? “I scaled back chair time—and scaled up everything else with clarity and direction.”


Dr. Crowl Increased Associate Production By Over 30% in Less Than 2 Months

Dr. Charles Crowl felt stuck—strong ops, but no growth breakthrough. With DEO’s coaching, he increased his associates’ production by 30% in just 2 months, gained clarity on his P&L, and built confidence through standards of care. His words? “Once we found the lever, production took off—over $100K a month.”


Dr. Jason Niegsch Increased EBITDA By 11% in Less Than 6 Months

Dr. Jason Niegsch had strong patient flow—but unclear finances after expanding. With DEO, he raised EBITDA from 6% to 17%, added doctors, fixed collections, and built a 5–10 year growth plan. His words? “Have faith—you’ll be surrounded by humble, coachable people willing to share their scars and secrets.”


Dr. Kong Grew to $15M & 7 Locations & Stepped Away From the Chair

Dr. Vu Kong was in the chair 6 days a week, running a $2.5M practice. With DEO, he scaled to 7 locations across 2 states, grew to $15M, and stepped fully into his CEO/CFO role. His advice? “The DEO community accelerates your growth—as an entrepreneur and as an executive.”


Dr. Tony Molina Increased Revenue Across 9 Locations

Dr. Tony Molina had 9 offices and basic KPIs—but lacked clarity. With DEO, he identified the right metrics, improved efficiency, and scaled revenue with a replicable framework. The biggest win? Less stress, more control. His words: “DEO gave me a framework to understand my offices—and accelerate growth with clarity.”


Dr. Francis Oh Grew From 2 to 17 Locations With DEO!

Dr. Francis Oh grew from 2 to 17 locations—but burnout and chaos followed. With DEO, he built a real leadership team, shifted from “Chief Everything Officer” to CEO, and gained the clarity to scale smarter. Now a DEO coach himself, he says: “I guarantee that yes, you can get there on your own—but with DEO, you’ll get there faster, with more laughter and less worry.”


Dr. Vajahat Yar Khan Grew to $12M & 12 Locations & Exited the Chair

Dr. Vajahat Khan was managing 3 practices alone—no systems, no structure, no time for family. With DEO, he scaled to 12 practices, grew revenue from $3M to $12M, exited the chair, and launched two new businesses. His words? “I learned how to be a good clinician in dental school. But through DEO, I learned how to be a good person and a true leader.”


Dr. Sean Gassett Went From 5 Days in the Chair to Full-Time CEO

Dr. Sean Gassett was burned out—5 days in the chair, stressed, and lacking leadership clarity. With DEO’s coaching, he stepped fully out of clinical, increased revenue, and became the CEO his team needed. His culture grew stronger, and so did he. His words? “Would I be here today without the DEO? It’s a resounding no.”


Dr. Pawel Bielecki Grew From $5M to $18M and Got Out of the Chair

Dr. Pawel Bielecki was in survival mode—5 days in the chair, unclear P&Ls, and no growth plan. With DEO, he scaled from $5M to $18M, grew to 18 locations, and stepped 95% out of clinical. His words? “Joining the DEO changed my life completely. We are together much stronger.”


Dr. Nick Ritzema Increased Call Answer Rate To 100% & Added 30 New Patients in 2 Weeks

Dr. Nick Ritzema had the clinical side down—but business felt like a mystery. With DEO’s coaching, he boosted call answer rates to 100%, added 30 patients in two weeks, and filled his team’s schedules. His biggest shift? “Before, my P&L was just this enigma of a thing… Now I can look at it and really pick out the details.”


Dr. Justin Pearson Grew from 1 to 3 Locations and Increased Profitability

When adding a second location led to chaos, Dr. Justin Pearson turned to DEO. With the right support, he grew to 3 locations, reduced insurance dependency, improved hiring, and built a stronger operational foundation. His words? “Everything I’ve done from 2018 to now has roots right here in these rooms.”


Dr. Kyle Sparkman Increased Profit & Top Line Revenue By Building The Right Team

After losing his office manager, Dr. Kyle Sparkman was overwhelmed running 3 ortho locations alone. DEO helped him rebuild—adding a leadership team, expanding to 5 locations, and increasing both profit and peace of mind. His insight? “You get to the point where you don’t have to create the plan—there’s people that have gone before us... we don’t have to reinvent the wheel.”


Dr. Herzog Cut Marketing Costs By 66% Without Losing Revenue

Dr. Tatiana Herzog had 6 practices and a lab—but lacked financial clarity. With DEO, she cut cost per patient acquisition from $200 to $60 and eliminated the need for a CFO. Her words? “DEO gave me the tools to stop wasting money and start making better business decisions.”


Gunny Sodhi Doubled Their New Patient Booking Rate in 90 Days

Gunny Sodhi’s ortho practice had leads—but struggled with conversions. Just three months into The DEO, online lead-to-schedule rates jumped from 10% to 18%. With DEO Coaching, he’s moving faster than ever. His advice? “You can either struggle with a problem for a year… or solve it tomorrow with the help of someone who’s already been there.”


Dr. Roberto Monteagudo Grew From 3 to 18 Locations with DEO!

When Dr. Roberto Monteagudo and his partners joined The DEO, they had 3 clinics and no roadmap. Seven years later, they’ve scaled to 18 locations with clarity, systems, and alignment. DEO gave them the mentorship, mindset, and structure to grow. Their advice? “If you're on the fence, get off the fence. DEO has been more than a program—it's been a mentor, a playbook, and a community.”


Jonas Sison Grew a Practice from $2M to $2.4M While Gaining Freedom

Jonas Sison’s practice was stable but stuck. With DEO’s coaching and structure, he filled critical staffing gaps, improved profitability, and grew revenue—one location jumped from $2M to $2.4M. His partner stepped out of the chair for 9 months with no dip. His biggest win? “A clear plan—and support—frees your time, your mind, and your business.”


Jennifer Clark Increased Collections and Revenue with DEO Coaching!

Jennifer Clark’s team at Arvada Dental Center was running on instinct. They had unclear KPIs, were lagging in collections, and had no leadership structure. With DEO’s coaching, they gained financial clarity, uncovered hidden gaps, boosted performance, and built a culture of growth. Her insight? “We thought resistance meant stop. Now we know exactly what to fix—and how to push through.”


Dr. Geith Kallas Doubled Profit & Grew from 3 to 6 Locations with DEO!

Dr. Geith Kallas had 3 locations—but no systems or plan to scale. With DEO’s coaching, he built structure, doubled profit, and grew to 6 locations. The biggest shift? Clarity and confidence. His advice: “You don’t know what you don’t know—until you’re in the room with people who’ve done it.”


Dr. Dave Janash Grew from 2 to 13 Locations & Nearly $30M with DEO!

Dr. Dave Janash joined The DEO with two practices and no clear direction. Today, he leads 13 locations and nearly $30M in revenue. More importantly, he found clarity as a CEO, aligned his team, and built a mission-driven business. His words? “Now I know exactly who I am.”


Jared Frisbie Transformed His Practice with KPIs & Leadership

Jared Frisbie thought his practice was fine—until DEO revealed blind spots he couldn’t see. With DEO’s coaching and community, he built stronger leadership, optimized KPIs, and improved every key metric. His advice? “You don’t know what you don’t know—until you’re in the room with people who’ve done it.”


Elliot Zibel Grew from 6 Locations & $10M to 45 Locations & $125M

When Elliot Zibel joined The DEO, his group had 6 locations and $10M in revenue. Today? 45 locations and $125M. More importantly, he became the CEO his business needed—learning to lead, delegate, and scale with clarity. His advice? “The return isn’t just revenue—it’s freedom and growth.”


Dr. Devish Patel Grew from 4 to 10 Locations & Became a Better Leader

Dr. Devish Patel hit a ceiling trying to grow through good dentistry alone. With DEO’s coaching and community, he scaled from 4 to 10 locations, stepped out of the chair, and built a team-driven business. His advice? “Growth is easier when you’re not doing it alone.”


Dr. Chris Potrykus Went from 5 Days in the Chair to 0 & 10X’d His Growth

Dr. Chris Potrykus worked five days a week, burning out fast. After joining The DEO, he stepped out of the chair, scaled to 7 locations and 22 doctors, and 10X’d his business—without sacrificing his life. His advice? “You don’t have to burn out to grow.”


Brent Ayers Grew from $11M To $20M & Got His Life Back

Brent Ayers was growing fast—but burning out. With DEO’s coaching, he built scalable systems, stepped into leadership, and stopped firefighting. The result? He grew from $11M to $20M and finally felt like he owned the business, instead of it owning him.



Tiffany Fleisch Went From $2M To $5M In 36 Months Without Adding Locations 

Tiffany joined The DEO with zero financial clarity. With expert coaching and the right strategy, she slashed costs, hit a 20% profit margin, and grew revenue from $2M to $5M in 3 years. Her takeaway? Profit comes from focus—not cutting corners.


Dr. Dipesh Patel Went From $4M To $8M In Under 24 Months

Dr. Dipesh Patel was stuck in the chair four days a week. After joining The DEO, he stepped into the CEO role, exited clinical, and scaled from $4M to $8M in 2 years. His advice? “The ROI pays for itself in 6 months. Just do it.”


>