Our Mission
More time. More profit. More impact.
Everything DEO does, including coaching, community, frameworks, and services, is designed around one outcome. Our mission is to help dental entrepreneurs work less, earn more, and build organizations that create an incredible impact.
Why practice owners choose The DEO
50%
Higher profit margins
2x
Increased free time
5x
Return on your investment
Taking dental entrepreneurs further than they ever thought possible
The DEO was founded on a simple but expensive observation: the skills that make a great clinician are not the same skills that make a great executive. The gap between the two is where many dental entrepreneurship dreams quietly fall apart.
The DEO exists to close that gap. Through world-class coaching, a powerful community of dental entrepreneurs, and a full platform of services, members get the guidance and support they need at every stage of growth. Think of The DEO as the first Virtual DSO. You have all the resources you need to grow your organization, without giving up equity or control. From your first practice to a $100M+ platform company, The DEO is built to take you the whole way.
Customized for every stage of growth
Most coaching platforms are built for one type of practice at one stage of growth. The DEO is different. Our Growth Ladder framework serves dental entrepreneurs at every stage of the journey — from the practice owner building their foundation to the platform company preparing for a board level transaction.
You built a great practice. Now it is time to build a great business. The DEO App gives Builders the community, live trainings, playbooks, and vendor savings to build the foundation for everything that comes next.
You are one of the best clinicians in your market — but the practice cannot run without you. The DEO's High Producer coaching helps you remove clinical dependency, build a real leadership team, and plan the move to multiple locations with confidence.
You are scaling — and the systems that got you here will not get you there. The DEO's Entrepreneur Growth coaching combines one on one sessions, CFO services, COO consulting, and a peer community built for the exact complexity of multi location growth.
You are not running a practice anymore. You are running a company. DEO's Executive Circle coaching is built for leaders operating at this scale — where EBITDA is the number that matters, the org chart is the product, and every decision carries real enterprise weight.
You have built something significant. Now the work is legacy, capital structure, and platform strategy. DEO's Board Investor advisory program works with leaders at this level on M&A strategy, PE readiness, and the board level strategic counsel that the next chapter requires.
Here's how we take practices to the next level
One on one sessions with battle tested operators who apply The DEO's proprietary frameworks directly to your numbers, your team, and your most pressing constraints at every stage of the Growth Ladder.
Connect with ambitious dental entrepreneurs and experienced operators in high-energy, member-only events designed to spark ideas and accelerate growth.
Bring experienced dental executives into your organization without a full-time hire, giving your team the leadership and operational support needed to scale.
COO consulting, onsite assessments, Treatment Closing Academy, and fractional leadership that build the systems, teams, and accountability structures that make consistent scaling possible.
DEO Founder & Coach
Emmet Scott
Nobody handed Emmet Scott a playbook when he started building Community Dental Partners from a single operatory into a $150 million DSO. He built it from scratch - through fifteen years of hard decisions, expensive mistakes, and hard won operational clarity. The frameworks, the coaching, the community, and the services that DEO provides are the playbook Emmet wished he had — refined across 2,000 plus practices and $3.7 billion in annual member revenue into the most comprehensive dental entrepreneurship platform ever built.
Co-Founder & CEO of a $150M DSO
70+ locations, 1,300 employees
Author of DSO Secrets
#1 Amazon Bestseller in three categories
Host of DEO Growth Secrets Podcast
100+ episodes
In your corner
Coaches who have grown and scaled dental practices
Every DEO coach is a battle-tested dental entrepreneur who has personally built and scaled a multi million dollar dental organization. They are operators, not theorists, and several of them are former DEO members who grew with the platform and now coach others through the same journey.
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Want to meet the coaches behind the results?
Getting started is simple
01
Schedule a Growth Accelerator Call
If your practice is doing $1.2M or more in annual revenue, a Growth Accelerator Call is the right first step. This is a free 30-minute conversation with a DEO coach who will confirm your Growth Ladder stage, identify your primary constraint, and show you exactly what the path forward looks like.
02
Meet your coach. Build your plan.
Once onboarded, you are matched with a dedicated DEO Tribe Coach whose experience aligns directly with your Growth Ladder stage and the specific challenges your organization is facing. Together you establish a clear financial and operational baseline, identify your primary constraints, and build the 90 day growth plan that becomes the foundation of every coaching session that follows.
02
Execute. Grow. Repeat.
From here the real work begins, and you are not doing it alone. Your coach is in your corner every session. Your peer mastermind group is behind you between them. The DEO App, the community, and the full platform of services are available every step of the way. You show up, execute the plan, and let the results compound at every stage of the journey.
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."
"Seven years ago we had three practices and visions of what we wanted to do but no roadmap and no tools. Today we are at 18 locations and we intend to continue to grow. The DEO broke our business down and helped us rebuild it in a much more effective and efficient way."
"When I joined I think we were doing around $11 million. We do about $20 million now. It was tough to navigate — every day felt like new territory. DEO helped me figure out how to grow strategically without running myself into the ground."
"Before joining DEO I was in the chair five days a week every week. Today I am 95% out of the chair. I have learned that I am far more efficient working on my business than in my business."
"The best thing we learned from DEO is that this is a business for people. Once we started tuning into our doctors, hygienists, front desk, and office managers the business took a different shape. Once you understand the fundamentals lie with the people — the numbers take care of themselves."
"Prior to joining DEO we had one office. We now have four locations — and in that original office we demolished it and built a new one double the size. A lot of it was we just did not know how to do certain things. DEO showed us there was a better way."
"When we started with DEO we had three to four locations. Since then we have grown to eight and we are about to open two more to hit 10. Me and my partner both do not practice full time anymore. DEO helped us understand the strategy behind the growth and gave us the confidence that we could actually do it."
"Talking to groups that are larger gives me a reference for what the future can hold and what the end result can be for us. It gives us motivation to keep going — and helps me see the positive in every situation."
"When we started we had four locations. Now we have 12. I take a month off every year — this last year went to Portugal and Iceland. When I joined DEO in 2018 I was practicing five days a week, had a two hour commute, and two kids under five. It was pretty stressful."
"We did about $6.5 million together last year and we should hit close to $8 million this year. When you start to scale you do not know what you do not know — and DEO stepped in and gave me clear direction and prioritization to say this is what we should be working on now and this is what is coming next."
"We went from $3M to $5M in revenue, and when I look back at all the decisions we've made building our company, The DEO has easily been the most impactful."
"My biggest frustration was I wanted to grow but I did not know how to do it without undermining the special way I take care of patients. I did not want to ruin something that was really good. DEO helped me figure out how to grow in a way that kept our mission going in the right direction."
"I spent nine years thinking the best way to be successful was to be the best clinician I could be. I ignored the business totally. DEO gave me the financial clarity I never had — and this year we are on track to go from $1.6 million to over $2 million."
"Before DEO we were at one location with 11 team members and heavily insurance dependent. We now have three locations, solid team members at all positions, and are moving more and more away from insurance dependence. We are stronger, leaner, and faster than we have ever been."