Skip to main content

DEO Coaching

Your Path to More Time, Profit, & Impact

At the DEO, we understand that growing a dental practice is both an art and a science. Our coaching program is built around the Profitability Cycle, a step-by-step framework designed to help you achieve measurable growth, create scalable systems, and build a thriving organization.

Our coaching program empowers dental leaders to:

  • Gain the clarity needed to focus on high-impact areas.
  • Maximize collections and revenue while streamlining operations.
  • Align their team for greater accountability and consistent results.
  • Reduce expenses strategically to improve efficiency and profitability.

Our core promise: The DEO helps dental practice owners and executives achieve 50% more profit while working 50% fewer hours within 12-24 months, using proven strategies and personalized coaching.

The Profitability Cycle

The Profitability Cycle is at the heart of DEO’s coaching framework. This proven process ensures every area of your business is optimized for growth and efficiency:

  • Financial Clarity provides the foundation, helping you understand your numbers and uncover hidden opportunities for growth.
  • Collections Maximization drives revenue by improving cash flow and billing processes.
  • Team Alignment focuses on building a high-performing, empowered workforce that supports your vision.
  • Expense Reduction ensures your resources are allocated efficiently to maximize profitability.

Together, these stages create a repeatable system that grows with your business. By mastering the Profitability Cycle, you’ll not only increase profit and reclaim time but also build a self-sustaining organization that thrives long-term.

How the DEO Coaching Program Works

  • Assess and Strategize: Begin with a thorough financial review and strategic planning session to identify your key profitability levers and areas of opportunity.
  • Tailored One-on-One Coaching: Twice a month, meet with a dedicated DEO coach who provides personalized guidance tailored to your unique goals and challenges.
  • Group Coaching for Collaboration and Insights: Join weekly group coaching calls to collaborate with like-minded dental leaders, exchange ideas, and gain fresh perspectives.
  • Continuous Learning Through Webinars: Participate in monthly webinars that provide actionable tools, strategies, and concepts to help you achieve more time, impact, and profit.
  • The Growth Cycle: The DEO coaching journey is a continuous cycle. Once we tackle your initial focus areas, we revisit the process, addressing new profitability levers and strategies to ensure sustained growth and improvement.

Why DEO Coaching?

Our coaching program delivers more than just advice—it provides a clear, actionable path to achieving your goals. With a focus on leadership, team alignment, and business strategy, DEO Coaching empowers dental entrepreneurs to:

  • Increase Profitability – Maximize revenue and improve EBITDA.
  • Amplify Impact – Build a motivated, high-performing team that drives success.
  • Reclaim Time – Create a self-sustaining business that thrives without your constant involvement.

Who Is This For?

DEO Coaching is for dental entrepreneurs, practice owners, and executives who:

  • Lead a dental group or practice generating $1.5M+ in annual revenue.
  • Share our core values: Growing, Grateful, Generous, Humble
  • Are ready to take their business to the next level with the support of expert coaching.
  • Aspire to achieve more time, more profit, and more impact while fulfilling their vision.

Take the first step toward transforming your dental practice. With DEO Coaching, you’ll have the roadmap, tools, and support to achieve 50% more profit and 50% less work in just 12-24 months—and create a business that works for you, not the other way around.

What other dentists are saying about the DEO

“The DEO was a huge tipping point for me…I have grown as a leader and a manager. I am a different person than when I first started and I love it.”

—Brent Rising, Today’s Dental, Omaha, NE

“The DEO program provides the skills and the tools that we need to get them [our staff] to achieve that Vision, to develop the people to become who they can be. So that we can achieve our goals strategically, tactically you know, kind of the whole package.”

—Kent Underwood, Trio Orthodontics, Powell, OH

“The DEO is amazing! It helps me to ground my vision and future…I had the tactics and knew what I had to do on day-to-day basis, but I didn’t know why.”

—David Janash​, Park South Dentistry,  New York, NY

>