The DEO Is A Peer-To-Peer Membership Community Of Growth-Minded Dentist Entrepreneurs Working Toward Expanding Their Group Practices.

“DEO is a group of aspiring dental entrepreneurs and future leaders that really have a similar mindset. They want to be better and make a difference and grow, and have an outreach that is much further than what they can do by themselves.”

— Brent Rising, Today’s Dental

What Does The DEO Do?

The DEO provides an agnostic, neutral community for those dentists and executives looking to grow multiple location dental groups and DSO’s (Dentist Support Organizations). Click Here for more details about programs and upcoming events.

Who Does The DEO Help?

The folks who receive the most benefit from the community are those dentists, executives, and key leaders aspiring to grow a multiple location dental group or DSO.  To best help the community, we draw from a wide range of faculty, partners, and key leaders in the dental industry to create a powerful support network around all DEO Members.

How Can You Connect?

There are two main ways to connect with the DEO.  First, we hold a handful of “Public Events” called “DEO Summits”. Click Here to see a list of upcoming events. Secondly, DEO Membership is available to dentists and executives

The History

The DEO is officially rooted 5+ years ago as “The Mastery Company” with Dr. Marc Cooper. Dr. Cooper was working with a handful of multiple-location dentists and saw that that emerging group was where the future was. Jacob Puhl, co-founder of, noticed the same trend. The two met, discovered they had the same vision for the future of how to best serve the industry, and the DEO was formed.

The Team

Meet the rest of the DEO Team, who support and serve our members and prospective members.

Our Values

Members of the DEO highly value collaboration and the power of a community of like-minded dentists. We truly believe ‘a rising tide lifts all ships’, and the best way to grow your dental group or DSO is through learning from peers and avoiding the pitfalls of those before you.


Integrity. Honor yourself as your word. Be your word in speaking and action.

Responsibility. Hold yourself as cause in the matter. No excuses, fault or blame. Always hold yourself as the cause.

Transformation. Consistently work on being self-aware (through programs, groups, or therapy) so you can operate beyond your past, your psychology, and your personality.

High Aesthetic. To deliver excellence through our programs, courses and Summits; to strive for beauty and order.

Authenticity. Be able to fully confess and disclose what is truly occurring for you, and if not, be open to coaching.

Making a Difference. We are committed to altering the future for our clients and for the industry.

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