DEO Success Stories:
More Profit, More Time, More Impact
Every practice owner faces challenges—whether it’s feeling stuck in the chair, struggling to grow, or figuring out how to lead a team. Listen to DEO members share their real stories of how they broke through those barriers. Through DEO’s coaching, community, and profitability frameworks, they’ve hired associates, scaled their businesses, and gained the freedom to step back and focus on what matters most. Watch their journeys and see what’s possible for you!
Elliot Zibel Grew from 6 Locations & $10M to 45 Locations & $125M
When Elliot Zibel joined The DEO in 2018, Select Dental Management had 6 locations and $10M in revenue. Fast forward—they now operate 45 locations and generate $125M.
But it wasn’t just about growth—it was about transformation.
As someone new to dental, Elliot didn’t fully understand what it meant to be a CEO. He didn’t know how to lead effectively, drive execution, or even assess how he was doing as a leader. One eye-opening DEO exercise revealed he was falling short—and that moment sparked a complete shift in how he approached leadership.
Through DEO’s coaching, leadership frameworks, and community of experienced entrepreneurs, Elliot learned how to:
1. Lead with clarity
2. Prioritize and execute as a CEO
3. Scale without doing everything himself
4. Create more freedom in his personal and professional life
His advice? “If you’re willing to put in the time, the return isn’t just revenue—it’s freedom, clarity, and growth in every area of life.”
Are You Ready To Grow?
Get on a call with the DEO
We know you’re a forward-thinking dental entrepreneur, but growing your business is tough in today's climate! With DEO by your side though, you’re never alone.
We’ve got solutions for the tough challenges you face RIGHT NOW like financial pressures, finding associates, operations, increasing profitability, getting out of the chair, etc., We’ve got the blueprint and training you need to achieve your vision!
Dr. Devish Patel Grew from 4 to 10 Locations & Became a Better Leader
Dr. Devish Patel hit a ceiling trying to grow through good dentistry alone. With DEO’s coaching and community, he scaled from 4 to 10 locations, stepped out of the chair, and built a team-driven business. His advice? “Growth is easier when you’re not doing it alone.”
Dr. Chris Potrykus Went from 5 Days in the Chair to 0 & 10X’d His Growth
Dr. Chris Potrykus worked five days a week, burning out fast. After joining The DEO, he stepped out of the chair, scaled to 7 locations and 22 doctors, and 10X’d his business—without sacrificing his life. His advice? “You don’t have to burn out to grow.”
Brent Ayers Grew from $11M To $20M & Got His Life Back
Brent Ayers was growing fast—but burning out. With DEO’s coaching, he built scalable systems, stepped into leadership, and stopped firefighting. The result? He grew from $11M to $20M and finally felt like he owned the business, instead of it owning him.
Tiffany Fleisch Went From $2M To $5M In 36 Months Without Adding Locations
Tiffany joined The DEO with zero financial clarity. With expert coaching and the right strategy, she slashed costs, hit a 20% profit margin, and grew revenue from $2M to $5M in 3 years. Her takeaway? Profit comes from focus—not cutting corners.
Dr. Dipesh Patel Went From $4M To $8M In Under 24 Months
Dr. Dipesh Patel was stuck in the chair four days a week. After joining The DEO, he stepped into the CEO role, exited clinical, and scaled from $4M to $8M in 2 years. His advice? “The ROI pays for itself in 6 months. Just do it.”
