DEO Logo

DEO Success Stories: 

More Profit, More Time, More Impact

Every practice owner faces challenges—whether it’s feeling stuck in the chair, struggling to grow, or figuring out how to lead a team. Listen to DEO members share their real stories of how they broke through those barriers. Through DEO’s coaching, community, and profitability frameworks, they’ve hired associates, scaled their businesses, and gained the freedom to step back and focus on what matters most. Watch their journeys and see what’s possible for you!

Whitney D. Weiner Went From 0 to 7 Locations & On Track to Hit a 7-Figure EBITDA with DEO!

Whitney D. Weiner joined DEO before she even owned a dental practice—because she knew she’d need support to build the business she dreamed of. Fast forward nearly 7 years later, she’s not only out of the chair, but has built a multi-location group, found true balance as a mom of three, and is just getting started with scaling.

Through our coaching and community, Whitney:
1. Purchased 7 practices and merged them into 3 successful locations
2. On track to hit a 7-figure EBITDA this year
3. Got out of the chair completely after years of clinical work
4. Gained systems, support, and confidence to lead and scale
5. Built a thriving business while staying present with her 3 young kids

“The best decision I ever made was joining the DEO. Thinking you can do this alone is laughable.”

Are You Ready To Grow?

Get on a call with the DEO

We know you’re a forward-thinking dental entrepreneur, but growing your business is tough in today's climate! With DEO by your side though, you’re never alone.

We’ve got solutions for the tough challenges you face RIGHT NOW like financial pressures, finding associates, operations, increasing profitability, getting out of the chair, etc., We’ve got the blueprint and training you need to achieve your vision!

Dr. Francis Oh Grew From 2 to 17 Locations With DEO!

Dr. Francis Oh grew from 2 to 17 locations—but burnout and chaos followed. With DEO, he built a real leadership team, shifted from “Chief Everything Officer” to CEO, and gained the clarity to scale smarter. Now a DEO coach himself, he says: “I guarantee that yes, you can get there on your own—but with DEO, you’ll get there faster, with more laughter and less worry.”


Dr. Vajahat Yar Khan Grew to $12M & 12 Locations & Exited the Chair

Dr. Vajahat Khan was managing 3 practices alone—no systems, no structure, no time for family. With DEO, he scaled to 12 practices, grew revenue from $3M to $12M, exited the chair, and launched two new businesses. His words? “I learned how to be a good clinician in dental school. But through DEO, I learned how to be a good person and a true leader.”


Dr. Sean Gassett Went From 5 Days in the Chair to Full-Time CEO

Dr. Sean Gassett was burned out—5 days in the chair, stressed, and lacking leadership clarity. With DEO’s coaching, he stepped fully out of clinical, increased revenue, and became the CEO his team needed. His culture grew stronger, and so did he. His words? “Would I be here today without the DEO? It’s a resounding no.”


Dr. Pawel Bielecki Grew From $5M to $18M and Got Out of the Chair

Dr. Pawel Bielecki was in survival mode—5 days in the chair, unclear P&Ls, and no growth plan. With DEO, he scaled from $5M to $18M, grew to 18 locations, and stepped 95% out of clinical. His words? “Joining the DEO changed my life completely. We are together much stronger.”


Dr. Nick Ritzema Increased Call Answer Rate To 100% & Added 30 New Patients in 2 Weeks

Dr. Nick Ritzema had the clinical side down—but business felt like a mystery. With DEO’s coaching, he boosted call answer rates to 100%, added 30 patients in two weeks, and filled his team’s schedules. His biggest shift? “Before, my P&L was just this enigma of a thing… Now I can look at it and really pick out the details.”


Dr. Justin Pearson Grew from 1 to 3 Locations and Increased Profitability

When adding a second location led to chaos, Dr. Justin Pearson turned to DEO. With the right support, he grew to 3 locations, reduced insurance dependency, improved hiring, and built a stronger operational foundation. His words? “Everything I’ve done from 2018 to now has roots right here in these rooms.”


Dr. Kyle Sparkman Increased Profit & Top Line Revenue By Building The Right Team

After losing his office manager, Dr. Kyle Sparkman was overwhelmed running 3 ortho locations alone. DEO helped him rebuild—adding a leadership team, expanding to 5 locations, and increasing both profit and peace of mind. His insight? “You get to the point where you don’t have to create the plan—there’s people that have gone before us... we don’t have to reinvent the wheel.”


Dr. Herzog Cut Marketing Costs By 66% Without Losing Revenue

Dr. Tatiana Herzog had 6 practices and a lab—but lacked financial clarity. With DEO, she cut cost per patient acquisition from $200 to $60 and eliminated the need for a CFO. Her words? “DEO gave me the tools to stop wasting money and start making better business decisions.”


Gunny Sodhi Doubled Their New Patient Booking Rate in 90 Days

Gunny Sodhi’s ortho practice had leads—but struggled with conversions. Just three months into The DEO, online lead-to-schedule rates jumped from 10% to 18%. With DEO Coaching, he’s moving faster than ever. His advice? “You can either struggle with a problem for a year… or solve it tomorrow with the help of someone who’s already been there.”


Dr. Roberto Monteagudo Grew From 3 to 18 Locations with DEO!

When Dr. Roberto Monteagudo and his partners joined The DEO, they had 3 clinics and no roadmap. Seven years later, they’ve scaled to 18 locations with clarity, systems, and alignment. DEO gave them the mentorship, mindset, and structure to grow. Their advice? “If you're on the fence, get off the fence. DEO has been more than a program—it's been a mentor, a playbook, and a community.”


Jonas Sison Grew a Practice from $2M to $2.4M While Gaining Freedom

Jonas Sison’s practice was stable but stuck. With DEO’s coaching and structure, he filled critical staffing gaps, improved profitability, and grew revenue—one location jumped from $2M to $2.4M. His partner stepped out of the chair for 9 months with no dip. His biggest win? “A clear plan—and support—frees your time, your mind, and your business.”


Jennifer Clark Increased Collections and Revenue with DEO Coaching!

Jennifer Clark’s team at Arvada Dental Center was running on instinct. They had unclear KPIs, were lagging in collections, and had no leadership structure. With DEO’s coaching, they gained financial clarity, uncovered hidden gaps, boosted performance, and built a culture of growth. Her insight? “We thought resistance meant stop. Now we know exactly what to fix—and how to push through.”


Dr. Geith Kallas Doubled Profit & Grew from 3 to 6 Locations with DEO!

Dr. Geith Kallas had 3 locations—but no systems or plan to scale. With DEO’s coaching, he built structure, doubled profit, and grew to 6 locations. The biggest shift? Clarity and confidence. His advice: “You don’t know what you don’t know—until you’re in the room with people who’ve done it.”


Dr. Dave Janash Grew from 2 to 13 Locations & Nearly $30M with DEO!

Dr. Dave Janash joined The DEO with two practices and no clear direction. Today, he leads 13 locations and nearly $30M in revenue. More importantly, he found clarity as a CEO, aligned his team, and built a mission-driven business. His words? “Now I know exactly who I am.”


Jared Frisbie Transformed His Practice with KPIs & Leadership

Jared Frisbie thought his practice was fine—until DEO revealed blind spots he couldn’t see. With DEO’s coaching and community, he built stronger leadership, optimized KPIs, and improved every key metric. His advice? “You don’t know what you don’t know—until you’re in the room with people who’ve done it.”


Elliot Zibel Grew from 6 Locations & $10M to 45 Locations & $125M

When Elliot Zibel joined The DEO, his group had 6 locations and $10M in revenue. Today? 45 locations and $125M. More importantly, he became the CEO his business needed—learning to lead, delegate, and scale with clarity. His advice? “The return isn’t just revenue—it’s freedom and growth.”


Dr. Devish Patel Grew from 4 to 10 Locations & Became a Better Leader

Dr. Devish Patel hit a ceiling trying to grow through good dentistry alone. With DEO’s coaching and community, he scaled from 4 to 10 locations, stepped out of the chair, and built a team-driven business. His advice? “Growth is easier when you’re not doing it alone.”


Dr. Chris Potrykus Went from 5 Days in the Chair to 0 & 10X’d His Growth

Dr. Chris Potrykus worked five days a week, burning out fast. After joining The DEO, he stepped out of the chair, scaled to 7 locations and 22 doctors, and 10X’d his business—without sacrificing his life. His advice? “You don’t have to burn out to grow.”


Brent Ayers Grew from $11M To $20M & Got His Life Back

Brent Ayers was growing fast—but burning out. With DEO’s coaching, he built scalable systems, stepped into leadership, and stopped firefighting. The result? He grew from $11M to $20M and finally felt like he owned the business, instead of it owning him.



Tiffany Fleisch Went From $2M To $5M In 36 Months Without Adding Locations 

Tiffany joined The DEO with zero financial clarity. With expert coaching and the right strategy, she slashed costs, hit a 20% profit margin, and grew revenue from $2M to $5M in 3 years. Her takeaway? Profit comes from focus—not cutting corners.


Dr. Dipesh Patel Went From $4M To $8M In Under 24 Months

Dr. Dipesh Patel was stuck in the chair four days a week. After joining The DEO, he stepped into the CEO role, exited clinical, and scaled from $4M to $8M in 2 years. His advice? “The ROI pays for itself in 6 months. Just do it.”


>