In a recent exclusive Facebook Live in the DSO Secrets Facebook Group with Jake Puhl, CEO of The DEO, the ADSO’s newly elected President and DEO Senior Faculty Emmet Scott, CEO of National Dental Partners (70+ locations) described the growth of dentist business owners as a 3 step process.
Grow yourself, grow your team, grow your organization — that’s the prescription of The DEO’s Dental Organization Growth Model™. To truly take your DSO to the next level, you need to grow yourself as a leader first. But how? Is it a mindset? Is it the team you surround yourself with or the systems in the organization you build? Or all of the above?
Step 1: Clinician
This is usually an owner dentist of a single location who is in the chair, the face of the practice, and still directly involved in the care of the patients.
Chances are if this is you — you are not satisfied with just this step and are looking to grow, whether by adding locations or growing the size of the practice you already have. This means you want to mature to the next step: entrepreneur.
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To learn more about how The DEO can help you achieve your vision and grow on your leadership journey, click here.
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Step 2: Entrepreneur
Going from the clinician to the entrepreneur mindset is a big shift. Transitioning away from being the primary face of the business/ working directly with the patients is the first step for dentists wanting to grow their group practices. Taking on a more indirect role of care and trusting your team is important for the growth of your business.
At this stage, many practices are at about the $2 million mark in revenue, and to grow — to change your role from clinician to entrepreneur and transition out of the dentist’s chair, you’ll need to bring on an associate or two — at least. However you don’t have to relinquish all control, you can lead the clinical vision.
For both the roles of clinician and entrepreneur, the focus is primarily on “you” — your role, your growth, and your vision for your business. Though you have impact peripherally, it’s not your primary driver — when you move from entrepreneur to executive, expanding your impact becomes the focus.
Click here to watch the entire video!
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To learn more about how The DEO can help you achieve your vision and grow on your leadership journey, click here.
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Step 3: Executive
Going from entrepreneur to executive is about setting a mindset and widening the scope of your impact — impacting others to become better leaders and focusing on your broader impact in the community/ the number of patients you treat. This usually occurs around the $5 -10 million revenue mark.
This is often where entrepreneurs get stuck. To drive things forward, steer the vision, and make more impact requires bringing in help. During this stage hiring executives is key — people who are literally better than you at leading/ driving the vision for a certain section of the business. This can be an exciting time but also difficult to relinquish control. But then you will have a team with you — allowing for the opportunity to make more impact: both on the leadership/career development of your staff and on your patients.
Start thinking about where you are on this spectrum — Clinician? Entrepreneur? Executive? I think that’s what everybody’s going to be moving towards. More of the DSO industry is maturing and starting to move from entrepreneur to executive.
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To learn more about how The DEO can help you achieve your vision and grow on your leadership journey, click here.
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