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Marketing

Marketing
October 31, 2018

If At First You Don’t Succeed… Spend More Money!

Q: I am a fee-for-service dentist in Texas. I’ve been in practice a little over…
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Marketing
May 18, 2018

Credibility: The Essence of Your Brand – Generating an Authentic Brand Promise

When you think about the most important factors of your brand’s success, what comes to…
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Marketing
January 18, 2018

Are you Upselling, or Upsetting? Part 2: Service-Driven Practice

In Upselling or Upsetting: Part 1, the differences between upselling and up-serving were distinguished. Upselling in…
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Marketing
January 10, 2018

Are you Upselling — or Upsetting? Part 1

Anyone who has ever placed an order at a fast-food restaurant has heard the question,…
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