In farming, no matter how great the seeds, no matter how abundant the water supply, no matter how great the tractor, no matter how ideal the weather, without the proper soil, none of these makes a difference. The soil must be conducive to good growth or you can expect a poor yield. The soil needs to be developed so it enables the seeds’ growth to be maximized.
In race driving, no matter how great the car, the track, or the weather condition, it is up to the driver. If the driver doesn’t have capacity to win, the car, the pit-crew, the weather conditions etc, are not nearly as critical as the readiness of the driver to win the race. The driver himself must be highly developed as a race car driver to win.
In business, no matter how great the strategy, no matter how strong the tactics, no matter how wonderful the marketing, no matter how detailed the financials, no matter how advanced the IT, none of that makes a difference unless the dentist-entrepreneur can make it happen. It’s the dentist-entrepreneur that is the true determinant. The dentist-entrepreneur must be fully developed as a corporate leader and senior executive manager to be able deliver on the strategy and tactics.
I’ve found that revenues rarely exceed personal and professional development. Sometimes revenues take a lucky jump, but unless you learn to handle the responsibilities that come with it, it will usually shrink back to the amount you can handle. If someone hands you a million dollars, you’d better hurry up and become a millionaire. A very rich man once said, “If you took all the money in the world and divided it equally among everybody, it would soon be back in the same pockets it was before”.
The definition of “development” is to grow or cause to grow, to become more mature, advanced or elaborate. In our context we are speaking about the development of dentist-entrepreneurs to become fully capable of leading, owning and operating a multi-million-dollar managed group practice with 20 or more locations, a hundred plus employees, an executive suite of senior non-dental professionals – CFO, COO, HR, a fully functioning resource center.
Our major problem in dentistry is development is not considered fundamental and critical to success. Dentists believe if they know what to ‘do’, what structures, processes and systems to use, they will be successful at generating a large managed group practice. Why? Because dentists believe these are the only things that matter. Dentists don’t hold the belief that who they are is as important, if not more important, than the structures, processes and systems.
This is what we do in the Dental Entrepreneur Programs:
· Leadership Development
· Executive Development
· Team Development
· Organizational Development
· Self Development
· Cultural Development
We enrich the soil so it produces incredible yields. We have a race car driver move from the back of the pack to the front of the pack. We “develop” dentists to handle multi-million dollar companies.
That’s what we do, and we do it very well.
